Artificial intelligence (AI) is a term that refers to machine intelligence that mimics human intelligence. The number of firms adopting AI has rapidly increased over the last few years, and more than 9 out of 10 prominent businesses now have continuous AI investments.
As part of their marketing efforts, an increasing number of companies across all industries are beginning to use AI in a variety of applications.
The use of this technology has the potential to be a game-changer, so if you’re interested in learning more about how AI will impact the future of digital marketing, keep reading.
1. Comprehensive data collecting and analysis
Data processing is one of the most significant developments brought about by AI in digital marketing.
We currently live in a Big Data era, but the amount of data we will acquire in the future years will grow at an exponential rate.
The Internet of Things (IoT) refers to the increasing number of gadgets that are connected to the internet on a regular basis. As a result, the amount of data we acquire will be enormous.
However, as we improve our data collection skills, we will also improve our sophisticated data processing skills, allowing us to do more with that data in 2021 and beyond.
Machine learning algorithms are already improving their ability to process large amounts of data quickly, and AI technology will catch up with the massive quantity of data being produced, allowing us to make more and better use of the information gathered.
The super customization of marketing communications will be one of the most visible shifts brought about by modern data processing.
AI is the future of digital marketing, according to one source.
Most marketing personalisation now relies on customers providing a large portion of the data required to do it.
However, we are already witnessing a transition toward AI-driven data collection in the background (on social media, websites, and other platforms).
Furthermore, with the help of developing technologies like face recognition, firms can now perform advanced customer targeting and create hyper-personalized marketing messages without relying on consumers to furnish the data.
2. More effective marketing content
AI is assisting marketers in determining the most effective content based on the behaviour of their target customers.
This is a significant change in digital marketing services because it allows you to employ the material that produces the best results without having to spend a lot of time and money on testing, studies, or polls to figure out which content works best for your target demographic.
AI-driven content solutions are now available that provide feedback and insights to assist content creators improve their output. These artificial intelligence (AI) tools can assist with many aspects of content creation, including:
- Drafting optimised social media articles that boost engagement
- Writing data-driven blog pieces that rank well
- Increasing conversions by personalising emails and website copy
- In order to match user intent, effective keyword research is required.
This is especially fantastic news for newcomers and businesses on a tight budget that need to create and curate high-performing content quickly. These AI tools’ data-driven insights will improve the entire process of developing and advertising content simpler, faster, and less expensive.
3. Improved customer service with chatbots
Chatbots now come in various shapes and sizes, with uses ranging from basic customer support to sales conversions and everything in between. Most industries are adopting chatbots, and customers have grown accustomed to interacting with them on websites, social media, and a variety of other channels.
AI-powered virtual assistants like Alexa and Siri play a role in this expanding popularity. However, chatbots have had the greatest influence on customer service because they enable businesses to move from one-to-one to one-to-many customer service.
Using chatbots has a number of advantages as well:
Businesses can now provide service to a large number of clients in multiple time zones at the same time.
- Furthermore, AI chatbots never sleep, allowing them to respond to customer inquiries in real time, 24 hours a day, seven days a week.
- The ability to give service outside of usual business hours improves the client experience tremendously.
- Customers can also communicate with AI customer service chatbots in their native language, allowing firms to provide effective localised customer assistance.
Chatbots are also becoming more smart, making it difficult to tell them apart from actual people. Because of the significant impact that AI has had, some marketers believe that chatbots may need to be reined down a little. Facebook, for example, had to discontinue its experimental chatbot project as the bots began to develop their own language (scary!).
However, many firms are still spending time and money in the development of chatbot technology, and we are sure to see further advancements this year and beyond. Instacart, for example, uses chatbot software to aid instacart shoppers in effectively picking and communicating customer orders.
This covers items like:
- Semantic recognition by artificial intelligence.
- Voice-to-text technology.
- The processing of language.
Chatbots will soon be the standard, and consumers will expect to see them on all websites and apps, with these kinds of advancements already in place to assist give a better customer service experience. Companies who do not use them will almost certainly be left behind by their competition.
4. Advertisement cost savings
The advertising business will experience one of the most significant transformations as a result of AI. Companies used to have to shoot brand commercials numerous times, each time utilising various objects, colours, or brand names.
Through deep learning and synthetic media, AI now allows marketers to reach new markets with less money and effort. This technology has already aided in the development of a new generation of content creation tools, allowing digital advertisers on platforms such as Google, Facebook, and Instagram to deliver the best possible experience.
They use information about the user, such as gender, age, demography, and hobbies, to offer them the most relevant adverts. As a result, the ad’s performance improves and the ad’s return on investment rises (return on investment).
The global ad expenditure is anticipated to be over $649 billion, according to Statista.
Despite the impact of the current global coronavirus pandemic, this figure is likely to rise dramatically in the future years as more firms adopt AI as part of their advertising strategy to help them discover new, profitable advertising channels.
Marketers may use AI to spot microtrends and potentially predict new ones. Advertisers have a greater understanding of how to make strategic decisions about money, targeting, and ad delivery. So, what’s the end outcome of all of this? Brands will be able to cut down on digital ad waste and ensure that their advertising dollars are used wisely.
5. Search using your voice
There’s no arguing that voice search is one of the most successful AI applications. Voice search has become increasingly popular in recent years, and this trend is likely to continue.
The rising use of Alexa, Siri, and other AI-powered virtual assistants has resulted in yet another side effect. People are increasingly using voice search instead of typing to find information.
And, as the world becomes increasingly mobile, it’s only natural that consumers will opt for a more hands-free method of data entry while on the go.
According to study, more than 60% of customers used voice search at least once in the previous year, with more than half of those utilising it regularly to access information online. According to the same report, voice-based searches will account for 50% of all internet searches by 2021.
This large development can be attributed in part to huge advancements in machine learning algorithms for comprehending human speech. Speech-to-text conversion programmes are now incredibly accurate thanks to advancements in technology.
For example, Google’s algorithms can currently recognise speech with a 95 percent accuracy rate, which is comparable to that of a human. People are becoming more comfortable with voice requests as technology improves. And the more this happens, the more firms will be compelled to modify their SEO and content marketing strategies to better line with voice search.
To sum it up
And with that, we’ve come to the end of our essay on the 5 ways AI will transform digital marketing in the future. Of course, AI will have a huge impact on marketing in other ways, such as email marketing platforms that help firms personalise email marketing campaigns and deliver more relevant emails to their customers’ inboxes.
Artificial intelligence will have an impact on augmented and virtual reality applications, prompting more businesses to use the technology. As a business owner, though, you don’t have to wait to begin incorporating AI into your digital marketing plan. You can stay ahead of the curve by implementing AI in the following areas:
- Chatbots for customer service.
- Creating material that is relevant, well-optimized, and high-performing.
- Product suggestions that are tailored to you (like what Amazon does).
- Advertising that is more effective and less expensive.
- Data gathering and analysis.
Whichever technique you take, make sure you maintain your finger on the pulse of the industry to stay up to date on the latest trends.