It is no surprise that content marketing has become so popular in recent years. It’s because the internet is a place where people go to find answers, and it is important for businesses to have information on their website that can be helpful to them. But not all content converts as well as you might hope, which is why it’s important for marketers to understand how they can make their content more engaging with these strategies:
1) Provide the reader with a clear call-to-action at every point of contact (CTA). A CTA can be something like “Click here” or “Find out more.” These CTAs allow readers an opportunity to engage with your company by clicking through or reading more about what you are offering.
2) Create content around answers to common questions that your customers have. People gravitate towards content that is helpful, so if you develop content around the kinds of questions people ask you regularly, it will help make them more likely to stick around and read through your content.
3) Make sure each piece of content has a unique value proposition for readers. This means providing information that solves a problem or desire within the content itself. Give readers something they cannot get anywhere else.
4) Create content specifically designed for mobile devices as well as desktops. A recent survey showed that 1/3 of users expect content to load in 3 seconds or less on their smartphone–and about 70% said they would abandon a page that took longer than 3 seconds to load.
5) Make content content-rich and be sure customers can find the content they want quickly. The better organized your content is, the easier it will be for people to find what they’re looking for when they visit your site. This will improve the reader experience and keep them around longer.
6) Be sure that each piece of content has a call-to-action that encourages readers to engage with you in some way (i.e., sign up for an email list or download something). Try using a number countdown, like “15 Easy Tips” so people know exactly how long they have to read through the content before it changes or disappears–this will encourage them to stay on the page as long as possible.
7) Create content that allows your audience to feel like they have a voice in the content. This will give them a sense of attachment and ownership in it, and may encourage them to share content with their friends or colleagues.
8) Respect each piece of content by making sure that it is well-written, easy to read, and has good grammar. If you don’t take care of content, don’t expect people to take care of it for you either! At the very least make sure you keep content brief and avoid unnecessary jargon so that customers can understand what you are saying quickly and easily.
9) Tell stories through content–the more stories there are on your site, the better conversions will be because a story can capture the attention of readers better than a lot of content.
10) In addition to stories, you can also try using infographics and videos as content on your site. These are more likely to draw in readers because they’re generally visually engaging and fun to watch.
11) Keep content active at all times by making sure it is regularly updated, well-organized, and relevant to current trends in your industry or market.
12) Follow links within content where possible so that people are able to find content they may be looking for from other sources on the web within the content itself. This will help keep them interested while also directing them somewhere else if their interests lie elsewhere once they finish reading through your content.
13) Make content easy to find. This involves sending content out to industry directories (i.e., EzineArticles) and also placing links within content that will direct customers back to your main content pages or other pieces of content on your site.
14) Develop content around current trends so it is more likely to stand out against the content from competitors in your field. If you are able to stay ahead of what’s going on with trends, people will be more likely to notice you and read through what you have for them because they know you’ll have content that is timely and relevant.
15) Keep titles simple while still conveying all the necessary information about a piece of content within the title itself–you don’t want customers being confused about content they are interested in reading. Also consider using content headlines that capture the interest of the reader, which can be done by asking questions or giving away a little bit of valuable content at the end to entice them to read more.
16) Create content for social media sites as well as your own site so people will be able to find it if they’re not on your site. Most people spend time on networking sites like Facebook and Twitter these days, so make sure that content is easy enough for customers to access regardless of where they are when they need information from you.
17) Make content focus-oriented rather than procedural (i.e., “How To Write A Good Article” vs. “Tips For Writing Good